Send us a short message, but if you have questions: contact@ Why does a piece of chocolate trigger the same brain chemical as meeting someone new at a swinger party? This episode reveals the surprising neuroscience behind New Relationship Energy, dopamine addiction, and why the swinging lifestyle can feel impossible to walk away from. Ed and Phoebe break down the science of pleasure—from that 55% dopamine spike you get from chocolate to the 1000% surge from harder substances—and explain why novelty in the lifestyle hijacks your brain's reward system exactly like a drug. In this episode of Swinger University, we explore the powerful connection between dopamine, addiction, and ethical non-monogamy, discussing why NRE feels so intoxicating, how constant stimulation affects your mental health, and practical strategies for maintaining balance in the lifestyle. Whether you're new to the swinging lifestyle, experienced in ethical non-monogamy, or simply curious about the brain chemistry behind attraction and novelty-seeking, this conversation will help you understand what's really happening in your head when you can't stop thinking about that new connection.